Digital Insights

Real Estate Search in Digital World

Vast majority of prospects and clients will continue their market search and discovery on their own, using variety of websites and applications. Digital search and interactions create extrememly valuable insights into clients needs and readiness to buy or sell. But how can you get these insights?

Great real estate agents understand that the digital persona of a client could be very different from what they can observe in their physical interactions. They also understand that digital life experience will make a significant influence on clients decisions in the physical world.

Digital interactions paint rich picture of thousands of interactions that can be automatically distilled into simple insights for the real estate agent.

From a simple trend or deviation anaylysis, to predictive assessment - the agent can have a quick glance on their way to client's meeting and show the right property at the right time.

It's only getting started. While not quite digital-only, many post millenial clients are becoming digital-first. Companies that can understand their clients' digital personas and needs will come on top.

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