Blend the traditional and digital-first marketing
Traditional print media attracts the eye of a potential client. Its dominance is on the decline.
Old
school 'bus stop' marketing is focused on the Agent. It works, but lacks differentiation between
You and 'the rest of them'. Keeping it current and relevant is a challenge.
Most importanlty, this creates a great platform to integrate your marketing content into. From your priority listings, recommendations, social, blogs, videos, newslwtetter, market statistics or personal advertising, your marketing strategy can become organic and trust driven.
Budget and Outcome
It is difficult to measure the success of traditional paper based marketing. Digital first marketing has extensive metrics of success. From engagement to conversion, marketer can measure success. This helps to optimize the strategy for a particular client segment.
